What could a missed call mean?
Start with your own assumptions. The result is a demonstration range of gross booking value, before costs.
in potential additional booking value
A sensitivity range of ±20% around your estimate, using 4.345 weeks per month. This is gross booking value, before costs, and assumes missed calls can be answered. It is not a forecast or a guarantee.
Let’s look at your actual call flowHow the calculation works
Missed calls per week × 4.345 × booking-intent share × conversion rate × average booking value.
The displayed range is 80–120% of that estimate. It assumes the missed calls can be answered, with sufficient operating capacity to serve resulting journeys. Call handling, driver and other delivery costs are not deducted.
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